E-commerce 3.0 should be defined as a fully connected and integrated CRM-marketing-service-analytics-POS e-commerce platform that has its own private customer data environment and opens the playing field to small and medium-sized enterprises (SMEs ), according to Mikel Lindsaar, CEO and Founder of StoreConnect.
NORTH Sydney, Australia, April 25, 2022 /PRNewswire-PRWeb/ — The need for online store owners to maximize their valuable time and compete with department stores is more urgent than ever, with U.S. e-commerce sales expected to surpass $1 trillion for the first time this year. Previously, they were not expected to reach this milestone until 2024.(1) In 2021, the number of small businesses in the United States alone reached 32.5 million, which represents almost all (99, 9%) of U.S. businesses.(2) Globally, COVID -19 increased the share of online retail sales in total retail sales from 16% to 19% in 2020.(3) However, according to in-depth market research by Mikel Lindsaar, CEO and Founder of StoreConnect, small and medium business owners have also wasted too much time and too much money maintaining their e-commerce websites, connecting systems, playing with the logistics and not enough time to develop their business.
“I wanted to create an e-commerce solution that respects our clients’ valuable time, enabling their growth while giving ‘David’ the tools to compete with ‘Goliath’.”
Introducing eCommerce 3.0
Just as the web has gone through the stages of web 1.0, then 2.0 and now 3.0, e-commerce has followed a similar path.
Web 1.0: the formation of the Internet as we know it.
Web 2.0: Addition of dynamic websites that have become systems and applications in themselves. This step also included consolidating the user’s knowledge into data companies, like Facebook, Google, Amazon and others, but the subsequent loss of privacy with private consumer data being the “product”.
Web 3.0: is now moving towards a distributed model with the goal of giving individuals back their own privacy.
For e-commerce, 3.0 has been accelerated by the catalyst of COVID. Last year, annual online retail sales exceeded $4.9 trillion worldwide, and online sales are expected to reach more than $5.5 trillion by the end of 2022.(4) In 2021, there were between 12 and 24 million online stores, with more than 2.1 million online retail stores in the United States in 2021.(5)
E-commerce 1.0 was created and ushered in through shopping like Amazon, popularizing the idea that you could shop without having to visit a store. This has created a titanic shift in the retail industry, causing some retail stores to close and go online.
E-commerce 2.0 has been characterized by the fact that anyone can log in to sell. This has created industry giants, such as Shopify and others, that have made setting up an e-commerce store almost instantaneous.
However, this stage also included the consolidation of customer data, buying habits, search histories, targeted advertising insights, and loss of privacy as corporate giants began swallowing so much information as possible about each consumer, creating bio profiles and trying to target advertisements more. throughout their network.
For consumers, buying and using the Internet these days has become a balancing act of giving enough information to get what you need, while feeling that every decision you make is recorded and stored in massive and consolidated data stores.
For merchants, part of the eCommerce 2.0 experience has been to create multiple interconnected systems and have all systems talk to each other to provide a complete experience for shoppers.
The status quo is that e-commerce 2.0 solutions often require 5, 6 or 7 different connected systems that need to somehow communicate with each other to provide e-commerce point of sale, customer service, marketing solutions, CRM, inside sales, product management. , price management, inventory management, shipping management, etc. while keeping all systems in sync and talking to each other. An almost impossible feat.
“The status quo has become an expensive nightmare for big brands,” says Lindsaar. “But for SMEs, it is an increasing and exorbitant factor of time and expense that has kept them out of the market and unable to reach their full potential.”
E-commerce 3.0 is a new idea and consists of two main ideas.
1. The first is that an eCommerce 3.0 system integrates all of the above systems into one solution. Instead of having five, six or seven or more systems trying to stay in sync, you have an eCommerce 3.0 system that provides all of the above solutions through a single application. Your e-commerce website, your business website, your point of sale, your marketing solutions, your pricing, product, infantry, shipping management, digital asset management and customer service solutions are all managed from a single platform that does not require constant monitoring and support. in order to keep its data synchronized.
2. The second thought of e-commerce 3.0 is to create, for each retailer, their own private customer data environment, essentially breaking customer data monopolies. The information you share with each merchant is private to that merchant and is not shared with other merchants. E-commerce 3.0 gives every merchant their own analytics system and their own customer insight system without having to rely on global companies that provide “free” analytics solutions in exchange for all your customer data.
Like Web 3.0, e-commerce 3.0 redistributes the Web to individual merchants and gives small merchants the opportunity to compete with large merchants. actually giving “David” the chance to face “Goliath”.
The way to change the SME landscape in one fell swoop
Simple: Take the most popular and widely used sales program, Salesforce, and help online store owners focus on growing their business, not the technical aspects of their website. StoreConnect is an e-commerce AppExchange package created exclusively for Salesforce. It provides SMEs with a unique CRM-based e-commerce solution that saves them time and money.
The disruption in the SMB market continues, as more businesses look for ways to eliminate staff and resource bloat, as well as more easily manage their assets. It used to be that SMBs struggled to maintain and afford an e-commerce business mainly because they had to have staff working in these fields and a heavy technology stack.
With 86% of digital commerce leaders saying that digital commerce will be their main route to market in the next two years, the pent-up demand from the SMB e-commerce market for a solution was strong.(6)
In fact, Salesforce itself recognized the outstanding work that StoreConnect has done in the e-commerce industry, as well as its demonstrated excellence in innovation on the Salesforce platform. As a result, StoreConnect was announced the winner of the Salesforce International Partner Innovation Award for Retail, showcasing exceptional leadership within the Salesforce ecosystem, an award previously only given to multi-million and multi-million dollar businesses. billions of dollars with the resources to use Salesforce. to such a capacity for innovation.
StoreConnect, being the new disruptive startup on the Salesforce block, allows an SMB client to run dozens of separate storefronts, all with different designs, currencies, products, prices, content and languages, all on the same combination of StoreConnect / Salesforce licenses.
“We have a very powerful multi-store solution for SMEs,” concludes Lindsaar. “And we strive to spend our clients’ time as carefully as we spend ours – time. Well spent.”
About Store Connect
Mikel Lindsaar, CEO and Founder of StoreConnect, is an experienced technology entrepreneur on a mission to empower small and medium-sized businesses to succeed in e-commerce and grow to the nth degree. Small businesses can’t waste time setting up their business on one platform only to repeat the process of switching platforms when they want to scale, or waste time figuring out how to integrate multiple platforms. StoreConnect (built on the world’s #1 CRM, Salesforce) provides customers with a complete, powerful and configurable e-commerce and CRM solution where they can manage their website, online and in-store sales, provide exceptional customer service, manage all of their digital marketing campaigns and have detailed, up-to-date metrics, reporting, and a complete understanding of their customer. They received Salesforce’s 2021 Global Partner Innovation Award for the Retail Industry and are changing the way small businesses are run, with a manageable price tag. StoreConnect is time. Well spent. Visit https://getstoreconnect.com/
1. Phaneuf|, Alicia; “E-Commerce Statistics: Industry Benchmarks and Growth”; inside information; January 08, 2022; insiderintelligence.com/insights/ecommerce-industry-statistics/.
2. “How many small businesses are there in the United States in 2022?” ; Oberlo; Accessed April 12, 2022; oberlo.com/statistics/number-of-small-business-in-the-us.
3. “Global e-commerce is shifting to $26.7 trillionCOVID-19 Boosts Online Sales”; United Nations Conference on Trade and Development; May 3, 2021; unctad.org/news/global-e-commerce-jumps-267-trillion-covid-19-boosts-online-sales.
4. Barber, Robin; “2022 Online Shopping Statistics and Trends”; Towards the clouds; March 18, 2022; cloudwards.net/online-shopping-statistics/.
5. “How many online stores are there in 2021?” ; Digital in the round; July 17, 2021; digitalintheround.com/how-many-online-stores-are-there/.
6. “The State of Digital Commerce”; Gartner; Accessed April 12, 2022; gartner.com/en/marketing/research/state-of-digital-commerce-sem-digcomm?.
Karla Jo HelmsJOTO PR Disruptors™, 727-727-4619, [email protected]