Terra Caribbean first to launch portal

Terra Caribbean has launched the region’s first digital real estate knowledge portal – Terra RED, the real estate database.

In keeping with the goal of providing accurate, relevant and timely market content to customers worldwide, the online resource will replace The red book after 13 editions in Barbados, and become the home for all content created by Terra offices across the region.

Senator Andrew Mallalieu, CEO of Terra Caribbean, explained, “Terra RED will become the go-to place for local and regional real estate content, across industries, segments and markets, and will include select content previously shared in the popular RED Books.

“Terra RED will be the place to be for all things real estate, with our goal being to have new live content in a search-friendly approach.”

Visitors to TerraRED.com can browse a variety of articles, podcasts and videos providing critical analysis and insight into the real estate industry, consuming content at their discretion and in various digital forms.
Features of the new portal will include the ability to subscribe to notifications, provide feedback, and engage with the team on a particular piece of content.

Users will also be able to share content to their channels, once signed up. Future development of the online resource will see an automated push to media distribution websites, media logins and VIP login for key clients with personalized content. (PR)

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