The rebranding process of Syrp, the famous manufacturer of motion control equipment, is coming to an end. The company, which now operates as “Syrp Lab”, now focuses on producing educational content for creatives through its new website and dedicated YouTube channel, while continuing to research and develop products for the Vitec Imaging Solutions group.
New Zealand company Syrp Lab (formerly Syrp) is well known for producing high quality motion control equipment, such as their popular Engineering II. Over the years, the group grew from startup status to eventually become an established brand around the world. This process has been made possible through their serious efforts to bring constant innovation to each of their product releases.
A few months ago, we reported on Syrp’s decision to undergo a rebranding process to become Syrp Lab. This name change also implies the incorporation of their products into the Manfrotto Move ecosystem. Let’s try to better understand what is going on.
Syrp Lab: a new mission
While coming up with sparkling product ideas remains the company’s primary commitment (we’ll get to that later), they also have a second nature mission: bringing new educational content to creators everywhere. This will be done via two main supports: a dedicated page of the site and their renowned youtube channel.
Syrp Lab’s goal is to publish valuable content twice a month, with each YouTube video paired with an article written on their webpage. In fact, both platforms are already populated with creative secrets from industry professionals.
If you want to get a taste of the content Syrp Lab will produce in the future, you should watch this comprehensive 9-minute lighting tutorial with tips and advice on how to produce great cocktail shots for your clients. . You can also read the related article here.
R&D and innovation center
The decision to focus on education doesn’t mean the company’s constant struggle for innovation is over. Rather, they will continue to be a center of creative R&D within the Vitec Imaging Solutions group.
In fact, Syrp Lab will now make its decade of product development expertise available to other Vitec Group sub-brands, including Manfrotto, Lowepro, Gitzo and JOBY. In a nutshell, New Zealand’s team of electronics engineers, industrial designers and software developers will continue to bring ingenious ideas to the table for these companies.
What about Syrp branded products?
While Syrp and Manfrotto branded products will likely co-exist on the shelves for some time, in a few months Syrp branded products will be a thing of the past. In fact, the company’s products and apps officially join the Manfrotto Move ecosystem, which already includes a series of camera mounts, motion control tools and stabilizers.
In addition to placing its logo on the products, Manfrotto will also rely on its global network for logistics and distribution. Additionally, the Syrp Lab team will continue to offer product support from their New Zealand headquarters.
If you would like to learn more about Syrp Lab, please visit their website here.
Have you ever owned a Syrp product? What type of educational content would you like to see published on the new Syrp Lab platforms? Let us know your thoughts in the comments section below!