NFTs to be Auctioned by Des Moines Art Gallery, Marketing Company

Take out the cryptocurrency and let the bidding begin.

On Valentine’s Day, auctions open for three non-fungible tokens (NFTs) sponsored by a Des Moines-based art gallery and digital marketing company, with proceeds going to a non-profit organization of Clive.

California-based artist Betsy Enzensberger has created three NFTs that include “automated loops of colorful particles colliding to form a whimsical popsicle,” according to a statement from Happy Medium, a social and digital media agency. NFTs are on display at the Liz Lidgett Gallery & Design at 111 E. Grand Ave., Suite 110.

Bidding for each of the three NFTs starts at 0.0325 ETH or $100.49 Monday at 8am until February 21 on OpenSea, the largest NFT marketplace.

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California artist Besty Enzensberger

Enzensberger will receive a percentage of the proceeds and the rest will be donated to Count the Kicks, a stillbirth prevention campaign that provides educational resources to healthcare providers and expectant parents, according to the organization’s website.

“These are beautiful pieces from a well-established artist and it’s for a good cause, so I hope people find NFTs can be very affordable if you’re interested in art or investing in art. ‘art,” Lidgett said. .

Non-fungible tokens are essentially data that certifies ownership of a digital item or image through the blockchain, a database that can track and certify ownership of assets and digital code. NFTs are mostly part of Ethereum, a cryptocurrency like bitcoin or dogecoin, blockchain.

Recently, NFTs have taken over the art world to the tune of millions of dollars.

One of the most expensive NFTs sold was that of Mike Winkelmann, known as Beeple, whose digital artwork titled “Everydays: The First 5000 Days” cost $69 million. Although the artwork can be easily found online, the buyer of the NFT has the token proving possession of the original artwork code.

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Celebrities like Justin Bieber, Paris Hilton, Reese Witherspoon and Jimmy Fallon have invested heavily in a variety of NFTs, often updating profile pictures on Twitter and other social media websites with digital artwork they have purchased.

“Sometimes people ask, ‘Well, can you just take a screenshot and say you own the artwork?’ Technically yes, but the blockchain isn’t associated with it,” Lidgett said. “So it’s the same way as if you went to the Louvre and took a picture on your phone of the ‘Mona Lisa ‘, you don’t own the ‘Mona Lisa’.”

Katie Patterson, founder and CEO of Happy Medium, said NFTs are a way for the digital marketing agency to celebrate more than a decade in Des Moines after being unable to commemorate the company’s anniversary in 2021. due to the ongoing coronavirus pandemic.

“This year around our 11th anniversary, we wanted to do a few special things,” Patterson said. “It’s our job to stay on top of everything digital. To be leaders in the digital space, first in the wins. I don’t hear much about it here locally in the state, but I do know how big of a presence it has become in the tech space.

Former Iowa Hawkeyes basketball player Luke Garza has become the first college athlete to create an NFT in 2021. His virtual trading card featuring highlights from his record-breaking college career in Iowa sold for $41,141. He donated a portion of the proceeds to the University of Iowa Stead Family Children’s Hospital.

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Hannah Rodriguez covers retail for The Register. Contact her at [email protected] or on Twitter @byherodriguez.