More Americans are getting news on TikTok, contrary to social media trend

A small but growing share of American adults say they regularly receive information about TikTok. This contrasts with many other social media sites, where news consumption has declined or stayed about the same in recent years.

In just two years, the share of American adults who say they regularly receive news from TikTok has roughly tripled, from 3% in 2020 to 10% in 2022.

The video-sharing platform recorded strong revenue last year and has become particularly popular with teenagers – two-thirds of whom say they use it in some way – as well as young adults.

To better examine the ways Americans obtain information in the digital age, the Pew Research Center surveyed 12,147 American adults from July 18 to August 21, 2022. All of those who responded to the survey are members of the American Center’s Trends Panel (ATP), a survey panel recruited by nationwide random sampling of residential addresses. In this way, almost all American adults have a chance of being selected. The survey is weighted to be representative of the US adult population by gender, race, ethnicity, party affiliation, education and other categories. Learn more about the ATP methodology. Here are the questions used for this analysis, as well as the answers, and its methodology.

In the past, the Pew Research Center has conducted similar research on Americans’ use of social media for news. This survey continues to explore similar topics but in a different way to research done before 2020 (see more details here). Therefore, some of these metrics cannot be directly compared to results prior to 2020. These changes in question wording reflect the Center’s efforts to improve the way we measure news consumption.

Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. This is the latest report from the Pew Research Center’s ongoing survey of the state of news, information and journalism in the digital age, a research program funded by The Pew Charitable Trusts, with the generous support of the John S. and James L. Knight Foundation.

Adults under 30 are the group most likely to say they regularly receive updates on TikTok. About a quarter of Americans in this age group (26%) say they regularly receive news there, a figure higher than in 2021 and 2020. This compares to 10% of those aged 30 to 49, 4% of those aged 50 to 64 years old and only 1% of those aged 65 and over.

A graph showing that a growing share of adult Tiktok users say they regularly receive information from the site.

More and more American adult users of TikTok are also receiving news there. Currently, a third of TikTok users say they regularly receive updates from the site, compared to 22% who said the same in 2020. Yet TikTok users remain much less likely than Twitter or Facebook users to receive updates. news on the site.

Note: The following are the questions used for this analysis, together with the answers, and its methodology.

Katerina Eva Matsa is Associate Director of Journalism Research at the Pew Research Center.