Liwag joins University Relations as Director of Social Media Strategy

Photo by Whit Pruitt

Roland Liwag

Roland Liwag, an experienced digital media storyteller and content creator, now leads social media strategy for the U of A after joining University Relations this summer.

Liwag manages the university’s main accounts on Facebook, Instagram, Twitter and LinkedIn, as well as providing best practices and other guidance to university social media managers.

“From his first day on campus, Roland had a vision for the university’s key social accounts and is executing that vision,” said John Thomas, director of media relations and grassroots communications. “He has a keen sense of how the university’s messages can resonate with our target audiences and help reinforce the U of A’s land-grant mission. His experience is invaluable to this role.”

Prior to joining University Relations, Liwag served as Director of Digital Media at Crystal Bridges and The Momentary, leading the team responsible for each institution’s websites, digital signage on both campuses, and its mobile app.

He also spent four years as Marketing Director of TheatreSquared, leading the regional theater company’s social media presence when it moved into its award-winning 50,000 square foot facility in downtown Fayetteville in 2020.

Liwag also previously worked in the Razorback Athletics department from 2015 to 2017 as content strategist and director of sports information for the women’s soccer team Razorback.

With over 20 years of experience in digital communications, Liwag’s previous stops also include the University of Miami, CBS Interactive and the South Florida Solar Sentinel.

Since joining the University Relations team, Liwag has expanded the university’s reach by creating accounts on TikTok and BeReal, while focusing on creating organic content to increase student engagement. , faculty, staff, and the entire Razorback community.

As part of his role, he joins a newly configured core communications team within Integrated Communications. The team collaborates with University Relations staff and others on campus to support the flow of information and key messages to internal and external audiences while reinforcing the positive impact of the land-grant mission of the university.


  • Tyler Woessner (videographer) – Woessner joined University Relations in August 2022 and will be part of the video production team within Marketing and Communications. He graduated in 2014 from the U of A with a degree in journalism.
  • Nell Wilbanks and Betty Adams (information specialists) – Both Wilbanks and Adams joined University Relations in July 2022 and will be part of the administrative support team.

About the University of Arkansas: As Arkansas’ flagship institution, the U of A offers an internationally competitive education in more than 200 academic programs. Founded in 1871, the U of A contributes more than $2.2 billion to the Arkansas economy through the teaching of new knowledge and skills, entrepreneurship and employment development, discovery through research and creative activity while providing training for professional disciplines. The Carnegie Foundation ranks the U of A among the few American colleges and universities with the highest level of research activity. US news and world report ranks the U of A among the top public universities in the nation. Learn how the U of A is working to build a better world at Arkansas Research News.