Instagram now allows users to embed user profiles on websites

Social media platforms have been in a tight race as competition has intensified lately – the success of TikTok and Clubhouse has led major social media companies to innovate and expand beyond their areas of comfort to new territories.

Instagram has been one of the social media companies to roll out a lot of new features this year, and the latest one is a new Profile Embed feature. This will allow you to embed a miniature version of your profile on a website. Now you can extend your Instagram content (and profile) beyond Instagram and across different websites.

Before you get too excited, you should note that this feature will only be available in the US (for now), and there is no news regarding when it will roll out to users around the world. whole.

The integration is not new, but users have only integrated Instagram photos or videos on third-party websites to date. Now they can also embed their profiles on websites. The feature was announced by Instagram chief Adam Mosseri, who took to Twitter to announce it in a video.

“You can embed an Instagram photo or video into a website for many years now,” Mosseri explained in the video. “It extends that idea and allows you to embed a thumbnail version of your Instagram profile on a website. Maybe you want to feature your Instagram content on a website somewhere or link to someone else’s.

This feature will now allow users to link to an Instagram profile directly on a website.

Where is this going to help? This feature will be especially beneficial for content creators, brands and businesses operating on Instagram to highlight their Instagram profiles on third party websites. One can already integrate their Instagram feed, and with the possibility of integrating their profile, will bring the content generated by Instagram users directly to the website, display their presence on social networks, present the expertise on their website and increase the visibility of their Instagram Posts.