Google Announces Search Insights “Search On 2022” Event

As Google recently made some major changes to its search algorithms, which could have major impacts on your site traffic, it may be worth tuning into the upcoming “Search On 22” event, where Google will present the latest advances in research, and how it seeks to improve its results.

Search On 2022 will take place on Wednesday, September 28 at 10 a.m. PT/1 p.m. ET, and will feature a range of Google Search experts discussing the latest advancements and approaches to search ranking.

According to Google:

“During the event, you’ll learn how Google is reinventing its core information products to help people make sense of the world in a more natural and intuitive way.”

This of course also includes its latest “useful content” update, designed to better highlight websites in search results that create “for humans” content, as opposed to web pages that have been designed solely with SERP rankings in mind.

This could have a big impact because for years common SEO advice has been to create web pages with top-notch keywords and search terms scattered throughout your text. This approach is still valid, but some websites have leaned too heavily on building pages with these technical SEO elements in mind, which has essentially seen them slide more into the game of the system, instead of delivering the results. most relevant and valuable to people.

Google also recently rolled out new updates to search snippets, in-context results, content disclaimers and more.

Truly, as Google says, search is constantly improving, with the company making thousands of tweaks and changes to its algorithms every year (it made 4,500 changes to search in 2020 alone). This is why SEO remains an inexact science – in fact, I doubt even Google’s in-house experts would be able to explain all of the different complexities involved and how they relate to every website and every page.

That’s why publicly accessible events like this are important, because each person views the information presented in a different context. A change or adjustment detailed here could have major implications for your website, but may not mean much in the larger scheme of Google’s plan.

Listening for yourself can ensure you get that context, which could help keep your pages ranking in the future.

You can watch Google’s “Search On” live stream here later this month.