Global Internet Search Portals Market Report 2022


Major players in the Internet search portal market include Google, Baidu, Inc., Softbank Group Corp., Naspers, Naver Corporation, Yandex NV, Sogou, Inc. and Mail. Group Ru. The Global Internet Search Portals Market is expected to rise from $189.

New York, March 08, 2022 (GLOBE NEWSWIRE) — announces the release of the “Internet Search Portals Global Market Report 2022” –
0 billion in 2021 to $223.69 billion in 2022 at a compound annual growth rate (CAGR) of 18.4%. The growth is mainly due to companies reorganizing their operations and recovering from the impact of COVID-19, which had previously led to restrictive containment measures involving social distancing, remote working and the closure of business activities that resulted in operational challenges. The market is expected to reach $418.89 billion in 2026 with a CAGR of 17.0%.

The Internet search portal market includes sales by entities (organizations, sole traders, or partnerships) that operate websites that provide a search engine to generate and maintain extensive databases of Internet addresses and content in a easily searchable format. This industry includes Internet search websites. and covers other supplemental Internet services such as email, connections to other websites, auctions, news, other limited content, and serves as a home base for Internet users.

Only goods and services exchanged between entities or sold to final consumers are included.

The main types of internet search portal websites are operating websites, internet search websites and others. Internet search websites are used to enter a query into a search engine that produces paid and organic results.

Internet search portals are distributed through offline and online channels and are used for personal and business applications.

Asia-Pacific was the largest region in the Internet search portal market in 2021. Africa is expected to be the fastest growing region during the forecast period.

Regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The growing use of mobile internet is expected to fuel the growth of the internet search portal market over the forecast period. Mobile devices are gaining in importance for accessing the Internet on desktop computers due to the ease of use and portability that mobile devices offer consumers.

According to the World Advertising Research Center (WARC), 2 billion people currently access the internet only through their smartphone, which is equivalent to 51% of the global base of 3.9 mobile users. In 2020, American adults spent about 470 minutes (seven hours and 50 minutes) per day with digital media. In 2019, according to a survey conducted by Pew Research, about 37% of American adults preferred accessing the Internet through their smartphones which has doubled in the past five years. With improved mobile technology, approximately 58% of 18-29 year olds and 47% of 30-49 year olds in the United States access the Internet using their smartphone. Thus, the increasing use of mobile Internet is expected to increase online traffic and thus will drive the growth of Internet search portals.

Rising antitrust and privacy issues related to online search are expected to hamper the growth of the Internet search portal market. Search portals collect and use information such as IP address, location status and other user history data and sell the information to serving targeted advertisements and more.

Unfair practices of Internet search portals lead to market dominance with few players and reduce the market share of other opponents. In 2019, the European Commission fined Google €1.49 billion for violating antitrust rules in the field of advertising brokerage related to Google’s sale of advertising space related to searches carried out on third-party websites. . Google has a significantly large market share and was forced to create a search choice screen for Android users when setting up a new device due to antitrust and regulatory activity in Europe around the default search on Android devices. The European Commission has found at least one unfair competition clause in 200 bespoke deals with major sites using AdSense. Thus, increasing antitrust and privacy issues with online search portals are expected to hamper the market.

Joint ventures between online portals and new publishers are popular in the Internet search portal market, as information consumers prefer online and mobile information to print media. News publishers are experiencing a sharp drop in revenue with global digitalization and are facing challenges to their survival.

With this, the conflicts between new publishers and online portals are also intensifying. According to a digital news report published in 2020, around 77% of South Korean news readers have access to online news portals and an average of 30% in 36 other countries.

In 2019, Google and formed a joint venture to create a news publishing platform “Newspack” which is a fast, secure and low-cost publishing system tailored to the needs of small newsrooms. has received $2.4 million in funding from Google and its partners to create a news publishing platform. In this digital age, it is evident that online platforms will replace people’s consumption of printed news, resulting in joint ventures, partnerships and collaborations between online portals and news publishers that are currently fashionable in the market.

In 2019, Yahoo Japan, a Japanese subsidiary of SoftBank entered into a merger agreement with Line Corporation, which is a subsidiary of Naver for an undisclosed amount. With the merger, SoftBank and Naver believe the Yahoo Japan search portal will be better positioned, and Line’s messaging app and other companies will be effective in competing with rivals from the United States and China.

Line Corporation is a Tokyo-based subsidiary of the South Korean Internet search engine company Naver Corporation whose main objective is associated with the development of mobile applications and Internet services, in particular the communication application Line.

The countries covered in Internet search portals market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, Kingdom United and the United States.

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