A number of factors, depending on industry and purpose, go into making a small business website great. Here are some of our favorite small business websites.
A good small business website design doesn’t just focus on one element; it’s a puzzle that encompasses site construction, content creation, and user experience, all working in tandem to create an engaging website that’s ready for traffic and conversions.
While big companies certainly have a litany of resources at their disposal, from money for custom builds to robust catalogs of ever-changing content, killer business sites can also be found within the ranks of small businesses.
Small business sites (SME websites) can be just as creative and use many of the features built into their content management system (CMS) software to create unique business websites.
You don’t have to invest a ton of money to create something special if you design smartly and keep the end goal (retention, conversion, etc.) in mind as you go.
Attention to detail, storytelling, and quality photography make the following one of the best business websites, small or large.
1. Scaling retail: content and visual branding
Retail scaling is a retail consultancy that understands the importance of content and visual branding.
Navigation is clean and intuitive, while the homepage opts for a full-screen hero image that catches the eye and “shows rather than tells” the industry in which Scaling Retail specializes – fashion.
It also cleverly presents recent awards in a noticeable yet understated way to highlight the value of the agency’s work.
Scaling Retail also makes smart use of landing pages as actionable resources, including downloading industry white papers.
These lead magnets attract leads while collecting email addresses for the company to then feed into newsletters and other email marketing campaigns.
The homepage is easy to navigate, and the biggest and most important call to action, the act of booking a consultation, is highlighted as an easily clickable button. Because the lifeblood of a small service-based business is bringing in new customers, this is a great use of a call to action.
2. Solana: visual storytelling
Solana produces ethical shoes and focuses on the narrative aspect of its brand.
The page of a as conscious production and craftsmanship.
The company also takes a unique approach by using one of the slides to solicit stories from visitors to its website, which is an eye-catching and engaging way to build community and capture contact information for promotions.
Solana also draws attention to its small text banner advertising “Free Shipping”, which is a great boost towards conversion. A minimal menu design keeps the homepage clean and gives weighted importance to each section.
3. Rendall Co.: Brand Recognition
Mask and workwear producer Rendal Co. features its press mentions directly on the homepage in a visible banner, with white text on an eye-catching black background.
This strategy gives the brand credibility and reputation in a relatively new field, personal protective equipment (PPE). Rendall Co. also includes a press section in the main header, which makes it easy for website visitors to find reliable sources.
4. Blue Agave: Cohesive aesthetic
mexican restaurant blue agave is all about ease of use and aesthetics. He took full advantage of his CMS design capabilities and scrolled the entire homepage from top to bottom to access several main points including location, contact details and order delivery details , as well as company information.
Especially in a pandemic-ravaged world, highlighting delivery opportunities is a great way to drive traffic.
Brand-consistent artwork is strategically placed throughout the site, creating an aesthetically pleasing experience without distracting visitors from important content – menus, catering, hours, online orders and delivery information.
5. Alexis Russell: eye-catching video marketing
Ethical and arty artisanal jeweler Alexis Russell knows his product is eye-catching, so he offers a full-screen (above the fold) embedded video showcasing his sparkly rings.
The jeweler even used the web design feature to make the top navigation menu opaque, so as not to cut off the full screen effect of the product header block.
If you dwell on the homepage, you get a newsletter popup, which is a great tool for collecting prospect and customer information for marketing.
As you browse the menu, collections are divided by jewelry type and easily sorted by price, feature, etc., to improve navigation. Thus, more purchases are likely to occur.
6. Vicky Bakery: Personalization and Community Building
Small bakery chain Vicky’s Bakery knows that location is key to their business. It highlights location search on the front page and has a feature that lets you save your favorite bakery.
The company also provides links to its social media accounts right on the homepage, which encourages community building and helps the bakery stay in touch with its social media followers.
Vicky Bakery also knows that photography is particularly important in creating a desire for her product (delicious pastries). It uses image editing to go beyond the typical square image templates and layer images to stand out even more.
7. Valani: Email Marketing That Gets Attention
Sustainable clothing brand Valani creates an inviting site that relies on email captures and gets creative with those features.
An embedded video in its newsletter popup is not something you see every day, so it grabs more attention. Valani also offers 10% off for newsletter sign-up, which is an attractive exchange to encourage email sign-ups.
Valani also uses the left side of the website to display a promotion button such as a discount or a giveaway. As web pages tend to stay intact, this is a superb tool that grabs attention with its unique nature and is a testament to how to think outside the box with website building.
8. House of Intuition: Niche Marketing and Community Building
House of Intuition, a provider of metaphysical services and products (healing crystals, herbs, candles) grabs attention with a hero text that affirms your visit to the site: “Your intuition led you here.” It’s a great example of truly knowing their customer demographics, as the entire site is designed to appeal to a particular niche.
In the competitive world of e-commerce, it is essential to reduce demographic orientation. When shopping, you can browse by category or theme, which makes it much easier to filter out relevant products.
The top banner uses emojis to grab visitors’ attention, while a 20% promo code is prominently displayed, encouraging purchases from the site from the very first line of text. The company is also growing as an e-commerce site with a focus on learning and education, which cultivates a community interested in learning more.
House of Intuition has also leaned into accessibility by incorporating a menu button that displays site navigation options for the visually impaired.
Inclusiveness not only looks good ethically, but it’s smart from a business perspective because it opens up the site to more customers.
9. Sports Science Lab: Content Updates
When you visit the Sport Science Laboratory, you are greeted with an embedded video highlighting its athletes and processes. A pop-up prompts you to sign up for a free trial.
Free content updates are great tools that grab attention and help you collect customer emails (for sales and promotions) from a lead magnet.
Sports Science Lab also knows its service is unique, so it has categories in the top navigation menu for prospects looking to learn more.
Killer Web Designs Can Be Totally Suitable For Small Businesses
Since there are so many small businesses out there with creative website designs, this is a case where size doesn’t matter. And you don’t even have to be a coding genius to create a unique site for your small business.
Thanks to the user-friendly yet highly customizable nature of many content management systems today, you can optimize your site for SEO, design eye-catching graphics, capture emails, highlight promotions, embed videos and much more, all with the goal of producing a truly awesome site for small businesses.