Think back to a time when you were at Best Buy looking for a new phone, but just by the time you got there, the product was sold out. You were forced to quickly reroute your trip to Target, which surprisingly sold the product for a better price.
However, everyone seems to have the same idea as you, leaving you standing in the middle of the electronics aisle, scrolling through Amazon for all the last minute options. Time is running out, and to add to the pressure, you only have 5 minutes to complete your purchase as your family is waiting for you in the car.
The web works a bit like that today. Consumers want to know where to go, what to buy, where to buy it and how to get there in minutes, if not seconds. As a result, websites, apps and social media platforms have optimized their interface for mobile phones.
But when people can’t find or do what they need in this micro-moment of time, they lose patience and turn to another website or application. Billions of websites have several things in common that are responsible for their success. Some elements are basic and others more complicated.
But by implementing these components into your website, you can expect to attract people to your site, motivate them to explore your pages, and even persuade them to buy your products.
1. An organized (and digitizable) navigation
At the end of the day, people want to use a website that isn’t too complicated to navigate. How you choose to display your content and how you allow users to navigate through that content is crucial to the success of your website.
When designing a website, many people place too much emphasis on the display and appearance of a website, and not how it is organized. While appearances are important, the goal of visitors is to get around your website as quickly and easily as possible.
The goal should be to visibly show the answers to questions such as “Where am I?” “,” Where can I go? And “Where have I been?” The main challenge for designers is to reduce the many types of users coming to the site, as well as the needs they are trying to meet.
Next, the designer must organize the content around those needs and present the information in a visual and scannable way so that users can quickly locate the content they are looking for.
All successful websites have an organized and transparent navigation system that can quickly understand and direct visitors to information and other pages on your site. The information and content on the page should also be easy to analyze and allow users to navigate to the most important sections with a limited number of taps or clicks.
2. A clean and uncluttered design
Take a moment to surf the web and browse some websites. Which ones did you spend the most time on and why? Have you noticed a common design threat? We can bet that the websites you were drawn to were visually clean, had more white space, less text, large images, and an overall simple design.
Most designers today go for simple, minimalist designs. No matter what your business is, clean, uncluttered web designs almost always lead to high user engagement and conversions. But simple designs aren’t just a trend among websites; there’s cold, hard data that reinforces the appeal of clean, uncluttered formats.
EyeQuant co-founder and CEO Fabian Stelzer explains how various case studies have discovered that there is a connection between a clean design and people spending more time on a website. Many designers and markets have noticed this similarity not only in websites, but also in social media apps and platforms.
Any successful website has a clean, simple design that organizes its information in a visually appealing way, but without too much information flowing across the page.
3. A reliable hosting service
The ability of your website to deliver quality service to the public largely depends on how efficient your hosting service is. Many applications use hosting services, such as blogs, systems, e-commerce stores, and websites.
Hosting helps improve the overall performance of your application. The better your app’s performance, the higher the level of user engagement you’ll get, which translates into higher revenue for your business.
In a recent conversation with Fernando Raymond, Founder and CEO of SeekaHost, I asked him what goal any good hosting company should strive for.
“Whether you have a personal or business website, finding a hosting service that offers reliability, security and efficiency is essential to maintaining a successful and successful website,” explained Raymond.
“What ultimately determines a good website is its level of security, the quality of the content and the speed of the systems. All of this is interconnected with an easy-to-use web hosting control panel – something similar to SeekaPanel – to smoothly manage all hosted websites. All these aspects are directly related to the accommodation and the quality of the development of the accommodation management system.
4. Fresh, new (and quality) content
While selling your product is definitely important, any successful website focuses on user needs, which means producing new and engaging content on a regular basis.
Updating your website content gives visitors more to see and browse. By posting fresh, new, and quality content, you create a return audience, which then drives more traffic to your site. Additionally, add to the fact that existing visitors can invite friends and family to visit your site and you have now established higher authority for your website.
Plus, the more content you produce, the more people will start to trust you and your brand. Confidence is vital for the life of a company, and if that means investing more time and money into creating new content, then so be it, you’ll thank me at the end.
Expand your reach
Building a website may seem simple at first, but maintaining it, keeping it updated, and posting new, quality content on a regular basis can make your site even more effective. In some cases, these elements are quite basic to implement, but other elements may require more time and dedication.
Remember, your goal is to attract people to your website so that you can make a profit. Once you’ve accomplished that, you can look to expand your reach to a larger audience in a way that keeps them coming back for more.