15 Ways This Rug & Carpet Supplier Revamped Its B2B, B2C Websites

Stanley Carpet Corporation has launched a newly redesigned consumer website, Stantonflooring.com and a dealer web portal stantonb2b.com

WOODBURY, NY – Supplier of own brand accent rugs, custom rugs and LVP, Stanley Carpet Corp. launched a newly redesigned consumer website, Stantonflooring.com and a dealer web portal stantonb2b.com.

“Stanton has always had a robust B2B portal, but we challenged ourselves to elevate that experience by dramatically improving functionality and overall aesthetics,” said Christine Zampaglione, Stanton’s Senior Director of Marketing. “We believe we have achieved these goals and more, and hope our customers agree once they explore the new websites.”

General highlights of the new B2B and B2C features include:

  • Improved mobile/tablet responsive design
  • Accessibility Options for ADA Compliance
  • New navigation bar with updated categories such as New Arrivals, In-Stock Area Rugs, Luxury Vinyl & Carpet FAQ, Flooring 101 and Flooring Glossary
  • Better images with larger swatches and added color coding in product details
  • Hovering over the sample images presents the room scene
  • Swatch images are larger for a better view of the texture
  • View the CTA on the products that are available in the tool
  • You can now select multiple samples to add to cart at once
  • Menu of additional information on each product, including fiber information, warranty, cleaning and care, and installation guide
  • New section on the site for lookbooks and catalogs with PDFs that flip like a real magazine for a more traditional reading

Additional B2B highlights include:

  • Stanton Dashboard redesigned for easier access to critical business information
  • New Stanton Outlet with promotions on rolls and leftovers and discontinued products
  • Link to Stanton Image Library on homepage
  • New stock check page shows available stock across all product categories
  • The Made to Order tab includes information about the Pinnacle program

“Our continuing mission is to make doing business with Stanton easy, efficient and most importantly, to provide an enhanced user experience through our websites 24 hours a day, seven days a week,” said Jonathan Cohen, CEO of Stanton Flooring. “Innovating our processes and technology platforms with feedback from our customers keeps us ahead of the curve to better serve them in meaningful ways.”

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